Ata Rangi was founded by Clive Paton in 1980 on an initial five-hectare block on the Martinborough Terrace, where he planted the vine material that became the renowned Abel clone of Pinot Noir. The estate gained organic certification in 2014 and remains family-run. Celebre draws on the estate's warmer, free-draining gravel sites suited to later-ripening Bordeaux varieties and Syrah, farmed organically with low yields. The 2022 vintage was difficult across much of New Zealand, with rain pressure demanding rigorous canopy management and selective hand-picking; the resulting red is medium-weight, favouring fragrance and structure over power in a Right Bank-inspired blend.

The 2022 Celebre is a blend led by Merlot at around 47%, with roughly 37% Syrah, 9% Cabernet Franc and 7% Malbec, each variety fermented separately. Fruit was hand-picked and fermented in open-top vessels using wild yeast, with hand plunging for gentle extraction of colour and fine tannin. After pressing and completion of malolactic fermentation, the wine was matured for around twelve months in French oak barrels before blending. The style is savoury and medium-bodied, combining Syrah's spice and pepper with the plummy, structured Bordeaux component. Alcohol is around 13.4%.